James Franco and His "Invisible Art"

I may be coming a bit late to this, but I just had to say something about what I found to be a curious phenomenon. My sense is that nothing will come of it beyond what's already happened, and for that I'll be grateful.
Now, to the topic.

Actor James Franco who you may remember from the first set of "Spider-Man" movies has been into all kinds of creative stuff for a while. He appeared on a soap (that's "soap opera" for those of you who think "Keeping Up With The Kardashians" is edgy entertainment) not long ago before they all went the way of the dinosaurs. He's an author, a student, and apparently, a painter. I say "apparently" because it's not really clear what he paints. Last summer, he gained yet more attention because of his invisible art. Thanks to the folks at FOX News who have gotten rather good at unearthing these fine nuggets of celebrity culture strange and presenting them for a discerning audience, we have news of this odd little venture which includes a museum and actual sales of framed invisible art.

Now before we get ahead of ourselves here, let me mention that there is nothing on these canvases. Nada. Zip. Zilch. No color. No images. Not even a suggestion of an image, abstract or otherwise. If you ever wondered where modern art was going to go after the fame of folks like Jackson Pollock, or Willem de Kooning, this may be the outer edge. Minimalism taken to its logical (or not!) conclusion. Now you get to go to a museum and imagine what the art might be.

In other circles, this is called "visualization". According to the Kickstarter video, after this evening of visualizing and imaging what the art might be, you get a card in the mail that you can hang on the wall. And frame, I suppose. And, best of all, you get to pay. People have bought into this idea and the Museum of Non-Visible Art raised just over $16,000 through crowdfunding. Actual pieces have sold for up to $10,000. How about that?

Imaginary art.
Not to be confused with imaginary friends, which are cool when you're a kid, but when you're older it's called schizophrenia.
Or an episode of Supernatural.

Oh, that James Franco. What will he come up with next?

More Later
KCD